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![What is Generative CRM?](https://apexinfinity.co.uk/wp-content/uploads/2024/08/DALLE2_3-5-e1724142015444-870x675.jpg)
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AI in Marketing: How Artificial Intelligence is Changing the Game
In recent years, artificial intelligence (AI) has swiftly transitioned from a futuristic concept to an integral component of marketing strategies. As businesses seek to enhance customer engagement, personalise experiences, and optimise operations, AI’s role has...![Discover how to start your Salesforce Journey](https://apexinfinity.co.uk/wp-content/uploads/2024/07/icon-representing-Salesforce-and-the-future-of-different-industries-it-helps-1024x675.jpg)
Discover how to start your Salesforce Journey
Adopting a new Customer Relationship Management (CRM) platform can be a transformative step for any business. Salesforce, known for its robust functionalities and comprehensive solutions, is a leading choice for many organisations. However, the decision to transition...![How Salesforce Transforms the Finance Industry](https://apexinfinity.co.uk/wp-content/uploads/2024/06/the-finance-industry-being-transformed-1-1024x675.webp)
How Salesforce Transforms the Finance Industry
The finance industry is continually evolving, driven by technological advancements and the ever-changing needs of customers. Among the myriad of tools and platforms available, Salesforce stands out as a game-changer. Renowned for its robust customer relationship...![How Salesforce Revolutionises the Healthcare Industry](https://apexinfinity.co.uk/wp-content/uploads/2024/06/A-futuristic-laboratory-1-1024x675.webp)
How Salesforce Revolutionises the Healthcare Industry
In an era where digital transformation is redefining industries, healthcare stands as one of the most significant beneficiaries of technological advancements. Salesforce, a leader in customer relationship management (CRM), is at the forefront of this transformation,...![Exploring the Versatility of Salesforce Across Different Industries](https://apexinfinity.co.uk/wp-content/uploads/2024/07/range-of-industries-supported-by-advanced-technology-1024x675.jpg)